The Citizen Marketer

The Citizen Marketer: Promoting Political Opinion in the Social Media Age

The Citizen Marketer is now available from the Oxford Studies in Digital Politics series at Oxford University Press. Joel Penney is an Associate Professor of the School of Communication and Media at Montclair State University.

READ: The Citizen Marketer reviewed in Journal of Communication: "an innovative, interdisciplinary intervention into the scholarship on political participation."

LISTEN: Joel Penney on the citizen marketer and the Bernie Sanders digital campaign, from the Social Media and Politics podcast

WATCH: Joel Penney on social media and the 2016 election, from Carpe Diem

LISTEN: Joel Penney on memes and social and political change, from The Guardian "Chips with Everything" podcast

With social editor, Elena Cresci, Montclair State University professor Joel Penney and digital culture lecturer Paolo Gerbaudo, Leigh Alexander discusses the impact that memes have on the world around us.

Joel Penney

Great moments in political T-shirt history https://t.co/9rC8y3Etv6
Jul 3, 2019, 5:06 PM
Joel Penney

Campaign T-shirts are officially back... Kamala Harris debate: Harris campaign now selling "That Little Girl Was Me… https://t.co/sv8xdi8iC0
Jun 29, 2019, 1:16 PM
Joel Penney

RT @shannimcg: 🚨 I wrote a piece for @washingtonpost @monkeycageblog drawing on my research abt journalists' use of Twitter to und… https://t.co/eNru8E2qpd
Jun 26, 2019, 8:32 PM